One of the easiest ways to convert sales is to anticipate what consumers need and optimize your website to provide it. Traffic is always a good thing but it is critical to translate it into sales if you intend to grow your business. You will increase your income with these five conversion tips.
Process Charges the Right Way to Improve Conversion
To the many e-commerce stores, customers who abandon products in carts is one of the most significant reasons for lost revenue. Shoppers often get to the cart and experience an issue, which means that your site is not offering them everything they need to check out efficiently.
➧ Use visual checkout buttons so that shoppers know how to process charges.
➧ Provide different payment and shipping options.
➧ Add logos of the payment options you accept.
➧ The most important conversion factor when it comes to learning how to process charges is security seals. Use them..
There is no perfect solution to e-commerce because each business and consumer base is different. Take the time to study your traffic and provide a simple shopping experience so that they see a reason to return. It is the fastest way to increase your income.
Recommend Related Products
If you analyze your page regularly, you know your shopper’s behaviors. A customer might not even know about the sale until a popup appears so start with your popular products and find comparable products that are trendy and compelling.
➧ Use call-to-action buttons to offer upgrades.
➧ Use popups that bundle products or services which save money.
Offer Incentives Like Free Shipping
Customers love free shipping and discount coupons. It is one of the most effective ways to convert traffic to income as consumers like to feel they are getting a good deal.
➧ Design an email campaign that centers around a free product or service. Research shows, emails have a 67 percent return on investment for converting traffic to sales.
➧ Use scrolling ads so that products are always on display.
➧ Use an incentive in the sidebar for free samples.
➧ Add upgrade incentives to Web copy and blog posts.
Post a Refund Guarantee
e-Commerce can be a scary venture if you do not have a relationship with a company. Just thinking about an online store somewhere in the cloud will cause a million what-ifs to enter your mind when it comes to buying from an unknown seller.
➧ Consumers feel confident when they know they can return a product.
➧ A refund policy significantly lowers the risk of loss.
➧ Because customers cannot touch products before buying, it reassures them that they have rights after the purchase takes place.
Share Customer Testimonials
According to marketing experts, 92 percent of online users read customer testimonials and increase sales by 62 percent. If you have many positive reviews, potential consumers will accept them as endorsements.
➧ Testimonials increase traffic because of SEO which promotes sales.
➧ More than 50 reviews will increase sales by 4.5 percent.
➧ Reviews that detail product features will drive sales up to 20 percent. This type of data helps you focus on marketing campaigns that solicit product reviews.